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Stop Writing Newsletters That Get Deleted
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Stop Writing Newsletters That Get Deleted

Your newsletters are going straight to the digital trash.

Danny Bauer's avatar
Danny Bauer
Aug 22, 2025
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Stop Writing Newsletters That Get Deleted
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👋 Welcome to a 🔒 subscriber-only edition 🔒 of Ruckus Makers — the newsletter for bold school leaders who Do School Different. Each week we drop fresh content across our signature styles:

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You can learn more about this premium newsletter here.

Most school leaders write like they're defending their dissertation, not connecting with real humans.

The result?

The reader clicks delete faster than the Department of Education freezes federal funding.

Every "important update" becomes background noise.

Every "principal's message" gets scrolled past faster than a TikTok video.

The Real Problem

It's not that your content doesn't matter. It's that your delivery is killing it.

When you write like this: "Per our ongoing instructional priorities, staff are encouraged to review the attached PLC guidelines for enhanced collaboration"...

Your audience hears: "Another boring email from the principal."

Most principals write like they’re still in college (or worse … grad school). Few people enjoy writing that is difficult to read, complicated and full of jargon.

Here's What Actually Works

People don't read newsletters. They scan them.

They don't want dissertations. They want updates they can digest in 30 seconds.

They don't need formal. They need real.

A few tips to improve your digital writing:

  • Write for a 4th-6th grade reading level.

  • Use short sentences.

  • Paragraphs have no more than 3 sentences.

  • Use headings and bullets for easy scanning.

The Solution: School Newsletter Writer

I created a custom GPT that turns boring announcements into communications people actually open.

School Newsletter Writer does one thing brilliantly: Helps you write newsletters that sound like you — not like a policy manual.

How It Flips the Script

Two simple buttons:

  • Write a Staff Newsletter

  • Write a Parent Newsletter

Click one. Answer a few quick questions.

Get a newsletter that:

  • Sounds human

  • Highlights what matters

  • Gets read (not deleted)

Why This Changes Everything

Staff newsletters that work = aligned teams, celebrated wins, clear priorities.

Parent newsletters that connect = stronger partnerships, better communication, increased trust.

Stop being the leader whose emails get ignored. Start being the one people look forward to hearing from.

Ready to Transform Your Communication?

Open School Newsletter Writer and let it guide you through your first newsletter.

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