<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Ruckus Makers: Coach Notes ]]></title><description><![CDATA[Real situations. Real principals. What the problem actually was, what we worked through, and what shifted. Anonymous. No polish. Just the honest inside view of what it looks like when a Ruckus Maker does the hard thing.]]></description><link>https://ruckusmakers.media/s/coach-notes</link><image><url>https://substackcdn.com/image/fetch/$s_!a6W0!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffed6e94d-46eb-4723-a636-aea2090c1cd6_600x600.png</url><title>Ruckus Makers: Coach Notes </title><link>https://ruckusmakers.media/s/coach-notes</link></image><generator>Substack</generator><lastBuildDate>Wed, 08 Jul 2026 21:27:22 GMT</lastBuildDate><atom:link href="https://ruckusmakers.media/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Ruckus Maker Media]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[ruckusmakers@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[ruckusmakers@substack.com]]></itunes:email><itunes:name><![CDATA[Danny Bauer]]></itunes:name></itunes:owner><itunes:author><![CDATA[Danny Bauer]]></itunes:author><googleplay:owner><![CDATA[ruckusmakers@substack.com]]></googleplay:owner><googleplay:email><![CDATA[ruckusmakers@substack.com]]></googleplay:email><googleplay:author><![CDATA[Danny Bauer]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[What to Do When Your Leadership Team Doesn't Like Each Other]]></title><description><![CDATA[Team conflict isn't a problem. Acting childish is.]]></description><link>https://ruckusmakers.media/p/what-to-do-when-your-leadership-team</link><guid isPermaLink="false">https://ruckusmakers.media/p/what-to-do-when-your-leadership-team</guid><dc:creator><![CDATA[Danny Bauer]]></dc:creator><pubDate>Mon, 22 Jun 2026 12:01:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YdqI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YdqI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YdqI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YdqI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png" width="1200" height="600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/be9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:600,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:44976,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://ruckusmakers.media/i/201646197?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YdqI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!YdqI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe9cb65e-9164-4d0f-a272-1da0c62c8f78_1200x600.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p><em>&#128075; Welcome to a </em>&#128274; <em><strong>subscriber-only edition</strong></em> &#128274;<em> of Ruckus Makers. Each month, we publish <a href="https://ruckusmakers.media/s/mini-books">mini-books</a> that  help school leaders learn the art and science of Selfmentorship. Subscribers also get access to the Ruckus Maker Club, monthly live AMA with Danny,  Coaching Notes, Selfmentorship Skills, Audiobooks and the full archive. <a href="https://ruckusmakers.media/subscribe">Become a subscriber here.</a></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://ruckusmakers.media/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://ruckusmakers.media/subscribe?"><span>Subscribe now</span></a></p></div><h3>Year One Revealed Something She Couldn&#8217;t Ignore</h3><p>She&#8217;s a high school principal who just closed out year one. She inherited her admin team rather than building it. Relational, observant, the kind of leader whose North Star is simple: are kids happy to be in this building? Year one was for watching and learning. Year two is for the gas pedal.</p><p>But before she can floor it, she has to deal with what year one revealed.</p><h3>One Innocent Question Blew It Open</h3><p>Graduation went beautifully. Smooth ceremony. No angry parent emails. A win by every measure.</p><p>Except one.</p><p>The admin team had planned to go out for drinks afterward. A team thing. Then a family emergency pulled her home, so she skipped it.</p><p>The rest of the team still went. Almost all of them. They just didn&#8217;t tell one AP.</p><p>It surfaced days later, by accident. She asked her APs an innocent question &#8212; <em>did you guys end up going out?</em> &#8212; and watched one face fall. </p><p><em>You didn&#8217;t text me?</em></p><p>Then came the tears in her office. Not about one missed night. About what it signaled.</p><p>When she talked to the others, their defense was ready: <em>she excludes us all the time. We get it, it&#8217;s crappy. But here&#8217;s why we felt this way first.</em></p><p>An admin team that isn&#8217;t unified. Members who don&#8217;t all like each other. A year of quiet resentment, finally out in the open. </p><p>And the team stays together next year, so none of it can be waved off.</p><h3>She Did the Right Things. She Still Felt Like She Caused It.</h3><p>Guilt, mostly. She&#8217;s the one who asked the question. In her mind, the conflict came out <em>because of her.</em></p><p>And she&#8217;d already made smart moves. She met with each person privately before they talked to each other. Helped each one see the other&#8217;s side. The conversations happened. They went well-ish.</p><h3>The Question That Changed the Whole Story</h3><p>The first reframe was about the guilt: <strong>don&#8217;t feel bad this came out.</strong></p><p>For a team to perform at its highest level, buried conflict has to surface. </p><p>Was the moment awkward? Sure. But she didn&#8217;t create the problem by asking a question. The problem was already there, doing damage in the dark. A portion of the team made a choice, as adults, and that choice had consequences. </p><p>She just turned the lights on.</p><p>The second beat came from something she&#8217;d uncovered in those private conversations. The two who felt excluded all year (the ones with the ready-made defense) got a simple question from her:</p><p><strong>&#8220;Have you ever told her she makes you feel this way?&#8221;</strong></p><p><em>Well... no.</em></p><p>So they wanted her to be a mind reader.</p><p>A whole school year of feeling excluded. Zero attempts to say so. Then one night of payback, justified by grievances the colleague had never once heard.</p><p>And the standard she set for them is the one worth stealing. </p><p>You don&#8217;t have to be friends. You don&#8217;t have to be friends <em>at all.</em> But you have to have a positive working relationship. </p><p>No pettiness. No score-keeping. Talk to each other.</p><h3>What This Means for Your Team</h3><p><strong>Surfaced conflict beats buried conflict.</strong> The awkward moment isn&#8217;t the wound. It&#8217;s the start of the repair. If your team looks harmonious because nobody says the hard thing, you don&#8217;t have harmony. You have a delay.</p>
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   ]]></content:encoded></item><item><title><![CDATA[She Said “It’s Okay to Make Mistakes” a Hundred Times. Her Team Didn’t Believe Her. ]]></title><description><![CDATA[Use this one activity to build an organization that learns from failure (for real).]]></description><link>https://ruckusmakers.media/p/she-said-its-okay-to-make-mistakes</link><guid isPermaLink="false">https://ruckusmakers.media/p/she-said-its-okay-to-make-mistakes</guid><dc:creator><![CDATA[Danny Bauer]]></dc:creator><pubDate>Fri, 12 Jun 2026 12:03:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!A3zj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!A3zj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!A3zj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!A3zj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png" width="1200" height="600" 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srcset="https://substackcdn.com/image/fetch/$s_!A3zj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!A3zj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d4f18ce-47b0-48ac-8173-71ea3d8b8f99_1200x600.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p><em>&#128075; Welcome to a </em>&#128274; <em><strong>subscriber-only edition</strong></em> &#128274;<em> of Ruckus Makers. Each month, we publish <a href="https://ruckusmakers.media/s/mini-books">mini-books</a> that  help school leaders learn the art and science of Selfmentorship. Subscribers also get access to the Ruckus Maker Club, monthly live AMA with Danny,  Coaching Notes, Selfmentorship Skills, Audiobooks and the full archive. <a href="https://ruckusmakers.media/subscribe">Become a subscriber here.</a></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://ruckusmakers.media/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://ruckusmakers.media/subscribe?"><span>Subscribe now</span></a></p></div><p>She&#8217;s a first-year principal who is anything but new to her building. Five years watching. Five years taking notes. When she finally got the seat, she moved fast. Bold decisions. High expectations. &#8220;Guns blazing,&#8221; in her own words. The kind of leader who would rather lose positions than people, and who refuses to spend another year waiting and praying for things to change.</p><p>The boldness worked. The building is moving. The vision is landing.</p><p>But it came with a cost she didn&#8217;t see coming.</p><p>Her two assistant principals have had a hard year. Tough conversations. Real accountability. Some disciplinary decisions. </p><p>All of it necessary. </p><p>And some of it counterproductive.</p><p>Because now both of them hesitate to make decisions. They&#8217;re worried about the repercussions of choosing wrong. </p><p>One of them spirals for days after a single mistake. Sky&#8217;s falling. Can&#8217;t rebound. Replays it over and over.</p><p>She doesn&#8217;t want her team living in that space. She wants to spend the summer rebuilding the dynamic. Supportive. Safe to take risks. A place where mistakes are okay &#8212; as long as they&#8217;re not sloppy ones.</p><p>And she wants to do it without taking her foot off the gas.</p><h3>What She&#8217;d Already Tried</h3><p>She&#8217;d told them mistakes are okay. &#8220;A hundred times,&#8221; she said.</p><p>And she&#8217;d modeled it. Or thought she had. </p><p>Every Monday in their admin meeting, she names her own misses. Dropped balls. Things she&#8217;d handle differently.</p><p>Her APs respond by comforting her. <em>You have a million things going on. You had the best interest in mind. You&#8217;ll bounce back.</em></p><p>They give her good advice. They just don&#8217;t take it themselves. One of them spirals for days after a single mistake.</p><h3>The Coaching Conversation</h3><p>The question that opened the door for her: </p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Email He Couldn't Bring Himself to Answer]]></title><description><![CDATA[A staff survey, a teacher with 500 referrals, and the discipline that changed everything]]></description><link>https://ruckusmakers.media/p/the-email-he-couldnt-answer</link><guid isPermaLink="false">https://ruckusmakers.media/p/the-email-he-couldnt-answer</guid><dc:creator><![CDATA[Danny Bauer]]></dc:creator><pubDate>Fri, 01 May 2026 11:03:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RbEG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RbEG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RbEG!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RbEG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png" width="1200" height="600" 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srcset="https://substackcdn.com/image/fetch/$s_!RbEG!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!RbEG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22e7427e-9ae1-431b-b2e5-aacaddd5b0f8_1200x600.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" 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Each month, we publish <a href="https://ruckusmakers.media/s/mini-books">mini-books</a> that  help school leaders learn the art and science of Selfmentorship. Subscribers also get access to the Ruckus Maker Club, monthly live AMA with Danny,  Coaching Notes, Selfmentorship Skills, Audiobooks, and the full archive. <a href="https://ruckusmakers.media/subscribe">Bec&#8230;</a></em></p></div>
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   ]]></content:encoded></item><item><title><![CDATA[If ChatGPT Could Write It ]]></title><description><![CDATA[She had the sticky notes. She had the staff buy-in. She even had ChatGPT draft the vision. The problem? The output could have belonged to any school in the country. That's when the real work started.]]></description><link>https://ruckusmakers.media/p/if-chatgpt-could-write-it</link><guid isPermaLink="false">https://ruckusmakers.media/p/if-chatgpt-could-write-it</guid><dc:creator><![CDATA[Danny Bauer]]></dc:creator><pubDate>Mon, 20 Apr 2026 11:08:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kmKo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!kmKo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!kmKo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!kmKo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png" width="1200" height="600" 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srcset="https://substackcdn.com/image/fetch/$s_!kmKo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!kmKo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fccc602be-96c5-4b07-bb70-28db907ed637_1200x600.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p><em>&#128075; Welcome to a </em>&#128274; <em><strong>subscriber-only edition</strong></em> &#128274;<em> of Ruckus Makers. Each month, we publish <a href="https://ruckusmakers.media/s/mini-books">mini-books</a> that  help school leaders learn the art and science of Selfmentorship. Subscribers also get access to the Ruckus Maker Club, monthly live AMA with Danny,  Coaching Notes, Selfmentorship Skills, Audiobooks and the full archive. <a href="https://ruckusmakers.media/subscribe">Become a subscriber here.</a></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://ruckusmakers.media/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://ruckusmakers.media/subscribe?"><span>Subscribe now</span></a></p></div><p>She&#8217;s a high school principal in her second year at a school that, on paper, has everything going for it.</p><p>National rankings. Strong AP scores. State recognition for college readiness. The week of this coaching call, she&#8217;d hosted the state Secretary of Education in her building to celebrate a counseling team that helped students land on-the-spot scholarships.</p><p>By Wednesday morning, she was spiraling.</p><h2><strong>The Situation</strong></h2><p>The district had handed her an impossible scheduling timeline. </p><p>Eight positions to cut. Teaching assignments due before approvals were even finalized. Her counselors sitting in a room, drawing conclusions she couldn&#8217;t officially confirm. She was side-texting her supervisor, managing the room with careful half-information, and watching her stress climb in real time.</p><p>She almost rescheduled the coaching call.</p><p>Instead, she paused. Asked herself where she could have the most impact right now &#8212; not next week, not in the next meeting, but in the next ten minutes. She walked the building. Checked room temperatures. Connected with teachers sweating through a heat spike. Small thing. Real thing. She walked back to her office feeling like herself again.</p><p>She kept the call.</p><h2><strong>The Real Work</strong></h2><p>The scheduling chaos wasn&#8217;t what she needed to talk about. What was underneath it was bigger.</p><p>For months, she&#8217;d been working with her Instructional Leadership Team on a vision reset. The school had carried the same core values for ten years &#8212; three words that mapped neatly onto the school&#8217;s initials. Tidy. Forgettable. The kind of values that could belong to a naval base or a Fortune 500 or a middle school two states away.</p><p>Her team knew it. She knew it. </p><p>So they did the work: sticky notes, honest questions, real conversation. </p><ul><li><p>What must be true about this school in three to five years? </p></li><li><p>What do we want students to experience every day? </p></li><li><p>What are we unwilling to compromise on?</p></li></ul><p>She mentioned, almost in passing, that <a href="https://members.ruckusmakers.club/plans/1973894?bundle_token=613834d914abee73a0ec45dcc6cbeb80&amp;utm_source=manual">she&#8217;d developed those questions with Digital Danny</a> &#8212; her Selfmentorship guide trained on a decade of school leadership frameworks. Not generic prompts. The kind of questions that cut through to the real work.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yLev!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yLev!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 424w, https://substackcdn.com/image/fetch/$s_!yLev!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 848w, https://substackcdn.com/image/fetch/$s_!yLev!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 1272w, https://substackcdn.com/image/fetch/$s_!yLev!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yLev!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png" width="1456" height="1862" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1862,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:303504,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://ruckusmakers.media/i/194410264?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yLev!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 424w, https://substackcdn.com/image/fetch/$s_!yLev!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 848w, https://substackcdn.com/image/fetch/$s_!yLev!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 1272w, https://substackcdn.com/image/fetch/$s_!yLev!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f8bfdd7-8d71-4a98-a425-0bc05a09e5c4_1558x1992.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>They filled the wall with words. Opportunity. Engagement. Responsibility. Empathy. Global awareness. Self-reflection.</p><p>Then she fed it all into ChatGPT.</p><p>The output was exactly what you&#8217;d expect. A long, technically correct, utterly hollow paragraph. Rigorous. Purposeful. Globally minded. Safe, inclusive, responsible. Every word true. None of it theirs.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Who am I as a Leader?]]></title><description><![CDATA[The most dangerous leadership vacuum isn't in your systems or your schedule. It's in the story your staff is telling about you right now. This is for leaders ready to write their own.]]></description><link>https://ruckusmakers.media/p/who-am-i-as-a-leader</link><guid isPermaLink="false">https://ruckusmakers.media/p/who-am-i-as-a-leader</guid><dc:creator><![CDATA[Danny Bauer]]></dc:creator><pubDate>Mon, 06 Apr 2026 11:07:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1YWg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1YWg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1YWg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!1YWg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png" width="1200" height="600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:600,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:29627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://ruckusmakers.media/i/193070859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1YWg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 424w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 848w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 1272w, https://substackcdn.com/image/fetch/$s_!1YWg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2f3d47f-642d-4537-a206-d115d01d6fe5_1200x600.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p><em>&#128075; Welcome to a &#128274; <strong>subscriber-only edition</strong> &#128274; of Ruckus Makers. Each month, we publish <a href="https://ruckusmakers.media/s/mini-books">mini-books</a> that  help school leaders learn the art and science of Selfmentorship. Subscribers also get access to the Ruckus Maker Club, monthly live AMA with Danny,  Coaching Notes, The Rewrite, and the full archive. <a href="https://ruckusmakers.media/subscribe">Become a subscriber here.</a></em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://ruckusmakers.media/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://ruckusmakers.media/subscribe?"><span>Subscribe now</span></a></p></div><div><hr></div><p>Three school leaders. One AP stepping toward the principalship. One principal in year four, rebuilding from the ground up. One veteran closing out a 20-year career and asking how to finish strong.</p><p>Different stages. Same underlying question.</p><p><em>Who am I as a leader &#8212; and have I made that clear enough to the people I lead?</em></p><h2><strong>The Situation</strong></h2><p>The AP was sharp, curious, hungry. He&#8217;d just picked up a summer school principal role, his first crack at the chair. He came with the right instincts: don&#8217;t take in too much at once, learn from people who&#8217;ve made the mistakes, figure out the potholes before you hit them.</p><p>But the deeper question surfacing wasn&#8217;t about logistics.</p><p>It was about identity.</p><p>The principal in year four said it plainly. She&#8217;d come into a situation where a beloved predecessor had been the entire system. When the predecessor left, a faction of the staff made it their quiet mission to see the new principal fail. Two years of second-guessing. Two years of leading from doubt.</p><p><em>I&#8217;ve been leading from a place of fear.</em></p><p>And then &#8212; almost as a confessional &#8212; she said the thing that connected all three conversations:</p><blockquote><p><em>If you don&#8217;t define who you are, your staff will define it for you. And it&#8217;s never how you want them to.</em></p></blockquote><h2><strong>What They&#8217;d Already Tried</strong></h2><p>The AP was building relationships intentionally. Handwritten notes, $5 Starbucks cards, genuine recognition. Not transactional. Just deposits in accounts he knew he&#8217;d eventually need to draw from.</p><p>The year-four principal had been planting seeds. She quietly invited a core group to a conference on conscious discipline, never announcing it publicly. Word spread. Eighteen staff members signed up. Nearly a third of her teaching staff, and she hadn&#8217;t sent a single email.</p><p>Both were doing things right. But neither had fully named their leadership identity. Not out loud. Not on purpose.</p><h2><strong>The Coaching Conversation</strong></h2><p>The question that shifted things for the AP:</p>
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